Season 98 is an off-duty fashion brand developed for athletic legends. Designed for and inspired by the past Wimbledon events & Tokyo Olympic Games of 2021.
The Season 98 logos are interchangeable, depending on the media, still maintaining the brand integrity. This allows for lots of variation that can evolve with its customers.
Packaging design for Season 98 shows logo variations at work. They work well across multimedia work, still keeping within brand guidelines.
Season 98’s brand can be adapted to online platforms and more.
