This brief looked for stories about food and food that told stories.
The Package Family stems from a personal story, the emigration of Irish families to Britain in the 1960s, but remains neutral to make it easier for the audience to project themselves into the piece. It is written to be enjoyed by type designers, typographers, graphic designers, educators, students, or anyone who may have experienced convenience foods and the boom of 1960s Britain.
The text explores the social contexts of 1960s Britain, referencing immigration and the impact of advertising and packaging on the influx of convenience food. It also touches on emigrant Irish families adjusting to unfamiliar food experiences and accepting a new way of life. Through the use of typographic expression and design, the piece highlights the overwhelming consumerism, something almost alien to the young Irish immigrants in those days.
Outlined packaging is used as metaphor for the family, packing up their lives and navigating their way. They had to fold themselves to fit in and embrace the well of experiences that went with the new way of life, and ultimately become participants in the British package.
