For this brand, I wanted to keep the design work contemporary but approachable. Ultimately it had to attract customers by providing a warm and welcoming space to purchase goods.
Choosing a stylistic typeface with quirky ligatures and alternate glyphs creates an image that doesn’t take itself too seriously. Rooftop bakery is a place for simple & good baked food.
Social posts and window signage support this ethos. They are candid photos which can be taken at any time of the workday. This allows for off-the-cuff photography, capturing the best little moments in store that may have been missed otherwise.
