For this brand, I wanted to keep the design work contemporary but approachable. Ultimately it had to attract customers by providing a warm and welcoming space to purchase goods.
![](https://cdn.myportfolio.com/c8fe7a1f-29e2-409f-a6eb-70ad7fb5be63/e667f079-b9c9-44ae-9c25-864a42eb432c_rw_1200.png?h=9efd7e997b8a1bad190baaa226577724)
![](https://cdn.myportfolio.com/c8fe7a1f-29e2-409f-a6eb-70ad7fb5be63/eb37a658-e2c9-4237-9d00-1fcc98b6e509_rw_1200.png?h=81f6fdc7a29e2e4b5feb66991f420775)
![](https://cdn.myportfolio.com/c8fe7a1f-29e2-409f-a6eb-70ad7fb5be63/173ef3c5-1cdb-48ef-9cdd-bfd88487fd53_rw_1200.png?h=99c78b615d873b9502eb7f09141bb0c8)
![](https://cdn.myportfolio.com/c8fe7a1f-29e2-409f-a6eb-70ad7fb5be63/9b66e149-1e0a-493a-b59e-a7606b734be6_rw_1200.png?h=2517796382d282cd81dac18bb32fec22)
Choosing a stylistic typeface with quirky ligatures and alternate glyphs creates an image that doesn’t take itself too seriously. Rooftop bakery is a place for simple & good baked food.
![](https://cdn.myportfolio.com/c8fe7a1f-29e2-409f-a6eb-70ad7fb5be63/867d4c91-b23f-428a-8cfb-1c13d36f6097_rw_1200.png?h=353505514e166866970b300e2409b7cc)
![](https://cdn.myportfolio.com/c8fe7a1f-29e2-409f-a6eb-70ad7fb5be63/d99d28f7-4487-410c-bff2-6485c53ccdfb_rw_1200.png?h=ef509eacfb77e80331f07ce11e9a1025)
![](https://cdn.myportfolio.com/c8fe7a1f-29e2-409f-a6eb-70ad7fb5be63/eff6ba9e-1839-446d-b3e3-63d196370ac9_rw_1200.png?h=8b5cd62726d7124b0e5dc206106b903e)
Social posts and window signage support this ethos. They are candid photos which can be taken at any time of the workday. This allows for off-the-cuff photography, capturing the best little moments in store that may have been missed otherwise.
![](https://cdn.myportfolio.com/c8fe7a1f-29e2-409f-a6eb-70ad7fb5be63/5f31757f-cce6-4599-9408-17c559dffac4_rw_1200.png?h=a1083d93ed961937ebfe68472b715d14)
![](https://cdn.myportfolio.com/c8fe7a1f-29e2-409f-a6eb-70ad7fb5be63/64c6ac49-723e-48a0-b43c-347ca87e801f_rw_1200.png?h=53da0b9e1690f280e2351f7772cb1681)
![](https://cdn.myportfolio.com/c8fe7a1f-29e2-409f-a6eb-70ad7fb5be63/df75e34f-c483-46c0-8614-b32312761ca3_rw_1200.png?h=fbeb85f15eed8900b6c2c413f53c3f56)
![](https://cdn.myportfolio.com/c8fe7a1f-29e2-409f-a6eb-70ad7fb5be63/47de514c-5412-4231-a431-d75b8ade0ad8_rw_1920.png?h=86af3418828ed7b1bfe52652960f953b)